Melissa Murphy

Melissa Murphy is a Distinguished Service Professor of Marketing and Corporate Entrepreneurship at the Tepper School of Business at Carnegie Mellon University, teaching both graduate and undergraduate courses in Integrated Marketing Communications, Marketing, New Product Development, Launching New Products, Product and Brand Management and Brand Strategy. She also is President, Melissa Murphy Marketing.

As a seasoned corporate executive, Ms. Murphy has worked with an impressive list of companies and campaigns with worldwide recognition, including StarKist, Del Monte Foods, and Heinz. She has fashioned numerous award-winning branding and social media campaigns; championed employee management and communications to build brands internally and improve morale and employee satisfaction; managed numerous industry and company crises and issues; founded and/or managed multiple industry organizations; and spearheaded communications efforts for a myriad of corporate initiatives. She earned a bachelor’s degree from the University of Pittsburgh and a master’s degree from Northwestern University.